{"id":6514,"date":"2024-01-29T17:12:36","date_gmt":"2024-01-29T08:12:36","guid":{"rendered":"https:\/\/www.skk.co.th\/?post_type=column&#038;p=6514"},"modified":"2024-03-04T12:05:48","modified_gmt":"2024-03-04T03:05:48","slug":"column8","status":"publish","type":"column","link":"https:\/\/www.skk.co.th\/en\/column\/column8\/","title":{"rendered":"Functionality and Sustainability 1 -Stop Dirt &#038; Stains on Exterior Wall! -"},"content":{"rendered":"<style>\r\n    .disk ul {\r\n        padding-left: 25px;\r\n    }\r\n\r\n    .disk li {\r\n        list-style: disc;\r\n        margin-bottom: 15px;\r\n    }\r\n\r\n    .keypoint.dark-bg {\r\n        background: #fff;\r\n        padding: 15px;\r\n        border: 1px #333232 solid;\r\n        margin-bottom: 20px;\r\n    }\r\n\t\r\n\t.common_btn::before {\r\n    border-color: #fff;\r\n\t}\r\n<\/style>\r\n\r\n\r\n<div class=\"single_cont_box lead_box\">\r\n    <h3 class=\"single-page_titl serif\">\r\n        Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! -\r\n    <\/h3>\r\n    <p class=\"in_txt\">\r\n        Do you think it is inevitable for exterior walls to get dirty over time?<br>\r\n        White exterior walls are beautiful, but many people may be concerned about the visibility of dirt and stains.\r\n        <br><br>\r\n        The exterior wall is an important part that determines the impression of a building, so it is best to keep it\r\n        clean if possible.\r\n        To help with this, there are paints that have the sustainable functionality of \u201csuper dirt resistance\u201d. By using\r\n        this sustainable functionality, it is possible to deal with a white exterior wall, while simultaneously\r\n        achieving the effects that contribute to a sustainable future brought about by the use of white colour.\r\n    <\/p>\r\n<\/div>\r\n\r\n<div class=\"inner\">\r\n    <div class=\"mb_60\">\r\n        <div class=\"box mb_40\">\r\n            <div class=\"img mb_30\">\r\n                <img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2024\/01\/dirt_wall-1.jpg\" alt=\"\" class=\"img_w100\" \/>\r\n            <\/div>\r\n            <p class=\"mb_10 font_20 font-b\">Sustainable Functionality of Paint: Hydrophilicity<\/p>\r\n            <p class=\"in_txt\">\r\n                Why can super dirt resistant paints provide resistance to dirt and stains?\r\n                <br><br>\r\n                The key lies in the property known as \"high hydrophilicity\".\r\n                <br><br>\r\n                Hydrophilicity refers to the property of having an affinity for water. When water adheres to the\r\n                surface, it spreads\r\n                thinly, forming a film of water. It is like a water film smoothly spreading to the entire surface.\r\n                <br><br>\r\n                You may think that it is necessary to repel water to protect the exterior wall. However, with a high\r\n                affinity for water,\r\n                water penetrates between dirt and the paint film, facilitating the removal of dirt and stains through\r\n                rainwater.\r\n            <\/p>\r\n        <\/div>\r\n        <div class=\"box mb_40\">\r\n            <p class=\"mb_20 font_20 font-b\">Dirt Removal Mechanism Through Hydrophilicity<\/p>\r\n            <div class=\"img mb_20\">\r\n                <img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2024\/01\/Figure2.jpg\" alt=\"\" class=\"img_w100\" \/>\r\n            <\/div>\r\n            <p class=\"in_txt\">\r\n                The outstanding feature of the hydrophilic property is that it can wash away not only typical dirt and\r\n                dust, but also oil-based stains caused by exhaust gas, etc., which are easily noticeable and difficult to remove.\r\n                <br><br>\r\n                Is there any benefit if it doesn't rain? Is it meaningless in areas not exposed to rain?<br>\r\n                \u21d2 By washing with water, you can remove dirt and stains from the surface with its hydrophilic properties.\r\n                <br><br>\r\n                Benefits of contamination removal performance through hydrophilicity<br>\r\n                \u2713 Maintains the beautiful appearance of the building over a long period of time.<br>\r\n                \u2713 Washes away not only dirt but also oil-based stains such as exhaust gas, etc.<br>\r\n                \u21d2 Ensures sustainability for both the appearance and the building.\r\n            <\/p>\r\n        <\/div>\r\n        <div class=\"mb_50\">\r\n            <div class=\"box mb_30\">\r\n                <p class=\"mb_10 font_18 font-b\">White Appearance and Sustainable Effects Achieved by Hydrophilicity<\/p>\r\n                <p class=\"in_txt\">\r\n                    White is a popular colour for exterior walls, but many people worry that white will\r\n                    show dirt and stains easily. As a solution of this problem, we introduced the sustainable feature of\r\n                    paints called hydrophilicity in the previous section.\r\n                <\/p>\r\n\t\t\t<\/div>\r\n                <div class=\"box disk\">\r\n\t\t\t\t<p class=\"in_txt under_line mb_10\">White exterior walls provide not only aesthetic beauty but also various advantages.<\/p>\r\n                    <ul class=\"in_txt mb_30\">\r\n                        <li>Temperature Control and Energy Saving\r\n                            <p class=\"in_txt\">\r\n                            White reflects more sunlight and keeps exterior walls cooler than darker colours. This increases the indoor air conditioning efficiency and reduces energy costs.\r\n\t\t\t\t\t\t\t<br><br>\r\n\t\t\t\t\t\t\tEnergy conservation reduces the impact on the Earth\u2019s environment, achieving a sustainable living environment. Simultaneously, by reducing energy costs, we can help reduce greenhouse gas emissions and contribute to a sustainable future.\r\n                            <\/p>\r\n                        <\/li>\r\n                        <li>Colour Fading\r\n                            <p class=\"in_txt\">\r\n                            White coatings\/paints have strong resistance to ultraviolet rays. Therefore, it tends to fade and deteriorate more slowly, giving it a longer lifespan.<br>\r\n\t\t\t\t\t\t\tWith a longer lifespan, the frequency of repainting decreases, leading to resource conservation and contributing to a sustainable future.\r\n                            <\/p>\r\n                        <\/li>\r\n                        <li>Wide Variations of White\r\n                            <p class=\"in_txt\">\r\n                            Even within the category of white colour, there is a diverse range of shades, including yellowish white like ivory, bluish white, pure white, etc. Another advantage is that white goes well with any colour. Furthermore, depending on how it is used, white can give a variety of impressions such as modern, cool, classic, and stylish.\r\n                            <\/p>\r\n                        <\/li>\r\n                        <li>Aesthetic Appeal and High Asset Value of a White Exterior\r\n                            <p class=\"in_txt\">\r\n                            The distinctive beauty of white that other colours do not possess and the landscape beauty created through harmony with the surrounding environment and nature contribute to the enhancement of asset value.\r\n                            <\/p>\r\n                        <\/li>\r\n                        <!--<div class=\"keypoint dark-bg\">\r\n                            <p class=\"mb_10 font_16 font-b serif\">Contributing to a Sustainable Future!<\/p>\r\n                            <p class=\"in_txt\">\r\n                                Reducing health and environmental impact with environmental improvement functions.\r\n                            <\/p>\r\n                        <\/div>-->\r\n                    <\/ul>\r\n                <\/div>\r\n            <!--<div class=\"col_box1\">\r\n                    <img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2023\/12\/00.jpg\" alt=\"\" class=\"img_w100\" \/>\r\n                <\/div>-->\r\n        <\/div>\r\n\t\t<div class=\"keypoint dark-bg mb_40\">\r\n\t\t    <p class=\"mb_10 font_16 font-b serif\">Did You Know? -White Wall of Lime\/Stucco-<\/p>\r\n            <p class=\"in_txt\">\r\n\t\t\tGreece is famous for the beautiful contrast of its pure white buildings and the blight blue sky and sea. The reason why many buildings remain white is because the walls are made of lime (stucco). The lime (stucco) material possesses a self-cleaning effect that removes dirt.\r\n\t\t\t<br><br>\r\n\t\t\tLime is readily available in Greece. The white walls reflect the strong sunlight, which is typical of the Mediterranean climate, helping to keep buildings cool. Lime also has antibacterial properties, so the key point is that it has not only overwhelming aesthetic appeal, but also functionality suitable for the local climate.\r\n\t\t\t<br><br>\r\n\t\t\tHimeji Castle, one of the first UNESCO World Heritage Sites in Japan, is known as the \u201cWhite Heron Castle\u201d for the beauty of its white walls. The secret behind this whiteness lies in the use of plaster. It is said that the fire resistance of plaster is one of the reason it was chosen.  \r\n\t\t\t<br><br>\r\n\t\t\tAlthough it is not a paint, the materials used in world-famous buildings are also characterized by its functionality and the beauty of white.\r\n            <\/p>\r\n\t\t<\/div>\r\n    <\/div>\r\n    <div class=\"box mb_40\">\r\n        <p class=\"serif mb_10 font_18 font-b\">Paint Functionality and Sustainability<\/p>\r\n        <p class=\"in_txt\">\r\n        Paints and coatings are used for various purposes, such as protecting buildings and enhancing the aesthetic appearance. They play a wide variety of roles. Utilizing the sustainable feature of super dirt resistance can help keep the exterior walls as clean as possible. At the same time, by reducing environmental impact and promoting the efficient use of resources, we can contribute to realizing a sustainable society.\r\n        <\/p>\r\n    <\/div>\r\n\t\t        <p class=\"serif mb_10 font_18 font-b\">Job References<\/p>\r\n    <div class=\"flex-content mb_30\">\r\n            <div class=\"half-box\">\r\n                    <img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2024\/01\/BREEZEpic.jpg\">\r\n            <\/div>\r\n            <div class=\"half-box\">\r\n                    <img decoding=\"async\" src=\"\/wordpress\/wp-content\/uploads\/2024\/01\/ginza_pic.jpg\">\r\n            <\/div>\r\n    <\/div>\r\n<\/div>\r\n<div class=\"single_cont_box lead_box\">\r\n\t<p class=\"mb_15 font_18 font-b\">More Information<\/p>\r\n\t<a href=\"\/themes_cat\/high-grade\/\" class=\"common_btn arrow_r font_20 font-r bg_black ttl_color_w\" target=\"_blank\" rel=\"noopener\">Products info by themes<\/a>\r\n<\/div>","protected":false},"featured_media":6517,"parent":0,"menu_order":0,"template":"","column_cat":[211],"class_list":["post-6514","column","type-column","status-publish","has-post-thumbnail","hentry","column_cat-functional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Functionality and Sustainability 1 -Stop Dirt &amp; Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials<\/title>\n<meta name=\"description\" content=\"Functionality and Sustainability 1 -Stop Dirt &amp; Stains on Exterior Wall! -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skk.co.th\/en\/column\/column8\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Functionality and Sustainability 1 -Stop Dirt &amp; Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials\" \/>\n<meta property=\"og:description\" content=\"Functionality and Sustainability 1 -Stop Dirt &amp; Stains on Exterior Wall! -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skk.co.th\/en\/column\/column8\/\" \/>\n<meta property=\"og:site_name\" content=\"SKK Thailand | Texture Paints and Sheet Materials\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T03:05:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"898\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/\",\"url\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/\",\"name\":\"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials\",\"isPartOf\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg\",\"datePublished\":\"2024-01-29T08:12:36+00:00\",\"dateModified\":\"2024-03-04T03:05:48+00:00\",\"description\":\"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! -\",\"breadcrumb\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.skk.co.th\/en\/column\/column8\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage\",\"url\":\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg\",\"contentUrl\":\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg\",\"width\":898,\"height\":469},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.skk.co.th\/en\/column\/column8\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.skk.co.th\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability Portal\",\"item\":\"https:\/\/www.skk.co.th\/en\/column\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Functionality and Sustainability 1 -Stop Dirt &#038; Stains on Exterior Wall! -\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.skk.co.th\/en\/#website\",\"url\":\"https:\/\/www.skk.co.th\/en\/\",\"name\":\"SKK Leading company of architectural coating.\",\"description\":\"SKK proposes texture paints and sheet materials as inspiration for architectural design.\",\"publisher\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.skk.co.th\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.skk.co.th\/en\/#organization\",\"name\":\"SKK Leading company of architectural coating.\",\"url\":\"https:\/\/www.skk.co.th\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.skk.co.th\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2023\/04\/logo.png\",\"contentUrl\":\"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2023\/04\/logo.png\",\"width\":80,\"height\":80,\"caption\":\"SKK Leading company of architectural coating.\"},\"image\":{\"@id\":\"https:\/\/www.skk.co.th\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials","description":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.skk.co.th\/en\/column\/column8\/","og_locale":"en_US","og_type":"article","og_title":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials","og_description":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! -","og_url":"https:\/\/www.skk.co.th\/en\/column\/column8\/","og_site_name":"SKK Thailand | Texture Paints and Sheet Materials","article_modified_time":"2024-03-04T03:05:48+00:00","og_image":[{"width":898,"height":469,"url":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/","url":"https:\/\/www.skk.co.th\/en\/column\/column8\/","name":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! - SKK Thailand | Texture Paints and Sheet Materials","isPartOf":{"@id":"https:\/\/www.skk.co.th\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage"},"image":{"@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage"},"thumbnailUrl":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg","datePublished":"2024-01-29T08:12:36+00:00","dateModified":"2024-03-04T03:05:48+00:00","description":"Functionality and Sustainability 1 -Stop Dirt & Stains on Exterior Wall! -","breadcrumb":{"@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.skk.co.th\/en\/column\/column8\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/#primaryimage","url":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg","contentUrl":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2024\/01\/Brochure.jpg","width":898,"height":469},{"@type":"BreadcrumbList","@id":"https:\/\/www.skk.co.th\/en\/column\/column8\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.skk.co.th\/en\/"},{"@type":"ListItem","position":2,"name":"Sustainability Portal","item":"https:\/\/www.skk.co.th\/en\/column\/"},{"@type":"ListItem","position":3,"name":"Functionality and Sustainability 1 -Stop Dirt &#038; Stains on Exterior Wall! -"}]},{"@type":"WebSite","@id":"https:\/\/www.skk.co.th\/en\/#website","url":"https:\/\/www.skk.co.th\/en\/","name":"SKK Leading company of architectural coating.","description":"SKK proposes texture paints and sheet materials as inspiration for architectural design.","publisher":{"@id":"https:\/\/www.skk.co.th\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.skk.co.th\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.skk.co.th\/en\/#organization","name":"SKK Leading company of architectural coating.","url":"https:\/\/www.skk.co.th\/en\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.skk.co.th\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2023\/04\/logo.png","contentUrl":"https:\/\/www.skk.co.th\/en\/wp-content\/uploads\/2023\/04\/logo.png","width":80,"height":80,"caption":"SKK Leading company of architectural coating."},"image":{"@id":"https:\/\/www.skk.co.th\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/column\/6514"}],"collection":[{"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/types\/column"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/media\/6517"}],"wp:attachment":[{"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/media?parent=6514"}],"wp:term":[{"taxonomy":"column_cat","embeddable":true,"href":"https:\/\/www.skk.co.th\/en\/wp-json\/wp\/v2\/column_cat?post=6514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}